Toma
Thanks for calling Happy Valley Motors, how can I help you John?
John C.
My car mileage is getting up there and I think I'm due for service.
Toma
Looks like you have a 2020 Honda Accord, what is your current mileage?
John C.
Correct, I just hit 80,000 miles.
Toma
Got it, I can book the OEM recommended services for you anytime this Thursday!

Your human-level AI for dealership operations

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Trusted by customer obsessed dealerships
DSR Motor Group

Let Toma handle the everyday conversations that keep your dealership running, while your team handles everything else.

Protect your revenue

Inbound automation

Our AI handles every inbound request with real-time responses, booking appointments, qualifying leads, and routing complex inquiries to your team.
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Service scheduling

Never miss a call or service revenue opportunity again. Let Toma schedule appointments directly into your service scheduler and DMS.

Full-store receptionist

Let Toma be the front line of your dealership. Schedule appointments, answer regular inquiries, and transfer to the right team or person on autopilot.

Automated reminders

Reduce no-shows and keep your bays full with automated texts and calls that remind customers of upcoming appointments, all without lifting a finger.

Dropped call SMS

When someone hangs up or loses connection, Toma instantly follows up with a text so every missed call turns into a second chance to book or help.
My experience with Toma has been 10 out of 10. It saves 43 hours of our advisors’ time each month so we can focus on in-person customers and drive revenue. It’s almost like we added another member to our team.
Eric Stockton
Service Manager, Boulder Nissan

Service scheduling

Never miss a call or service revenue opportunity again. Let Toma schedule appointments directly into your service scheduler and DMS.

Full-store receptionist

Let Toma be the front line of your dealership. Schedule appointments, answer regular inquiries, and transfer to the right team or person on autopilot.

Automated reminders

Reduce no-shows and keep your bays full with automated texts and calls that remind customers of upcoming appointments, all without lifting a finger.

Dropped call SMS

When someone hangs up or loses connection, Toma instantly follows up with a text so every missed call turns into a second chance to book or help.
My experience with Toma has been 10 out of 10. It saves 43 hours of our advisors’ time each month so we can focus on in-person customers and drive revenue. It’s almost like we added another member to our team.
Eric Stockton
Service Manager, Boulder Nissan
Safeguards

Features that protect the customer experience

Toma's top priority is to build an AI experience that resolves customer inquiries efficiently by either automating their request or escalating to the right team member immediately.
Transfer triggers
Toma knows when a call needs a human touch, transferring customers to the right advisor the moment a situation requires it.
Transfer clawback
If a transferred call goes unanswered, Toma automatically steps back in to keep the customer engaged, offering help, collecting details, or routing to another advisor so no opportunity is lost.
Follow-up alerts
When a call needs attention after it ends, Toma alerts the right team member with full context so every customer gets a timely response.
Inbox

A better way to manage relationships

1

Unify customer interaction

See every call, text, and message in one place. Toma brings all customer conversations together so your team can respond faster and stay aligned.
2

Act fast and stay organized

Toma automatically assigns follow-ups, flags urgent requests, and keeps your staff on top of every customer inquiry without juggling multiple systems.
3

Complete visibility

Track every interaction from start to finish. With full transcripts, sentiment, and outcomes in one dashboard, your team always knows what’s been handled, and what still needs attention.
Inbox gives my team a simple way to see who needs attention right now. AI handles the routine, and when a customer needs a human, we jump in instantly with the full context.
Volkswagen of Oakland Dealership
Chris Murphy
General Manager, Volkswagen of Oakland
Inbox gives my team a simple way to see who needs attention right now. AI handles the routine, and when a customer needs a human, we jump in instantly with the full context.
Volkswagen of Oakland Dealership
Chris Murphy
General Manager, Volkswagen of Oakland
Case studies

How leading dealerships run on Toma

$3 Mil
service revenue generated
56 Hrs
of time saved per week
Everything goes through Toma, and ultimately we found that to be the best customer experience.
Ken Harvey
Managing Partner, Harvey Auto Group
9k
appointments booked
40%
BDC workload reduction
Phones blow up during recall events or vacation seasons. With Toma, we don’t even feel it anymore.
$30k
additional revenue
30
Hrs saved per week
180
additional appointments
43
Hrs saved per week
How it works

The ART of AI

How Toma approaches building and deploying AI agents personalized to each dealership to protect their revenue and customer experience
Downtown auto group logo
"Onboarding with Toma was excellent. Their team guided us step by step, ensuring our staff felt confident and comfortable before going live."
Matthew Garner
Dealer Principal, Downtown Auto Group
1

Adoption

Build AI agents that customers actually want to speak to, with customize voices, tones and ultra-low latency.
2

Resolution

Build AI agents that customers actually want to speak to, with customize voices, tones and ultra-low latency.
3

Tailor

Truly tailoring each AI agent so it is a one-size-fits-one agent that mimics your best employee. Understands the nuances of an individual dealers preferences.
1
Adoption
Build AI agents that customers actually want to speak to, with customize voices, tones and ultra-low latency.
2
Resolution
The integrations and training AI agents are prompted with so they can actually resolve customer requests, not just act like a conversational voicemail
3
Tailor
Truly tailoring each AI agent so it is a one-size-fits-one agent that mimics your best employee. Understands the nuances of an individual dealers preferences.

Updates and insights on dealership AI

See blog
A New Chapter for Toma After Automating 1 Million Dealership Calls with AI Agents
2025
Articles
What's The ROI of Dealership AI?
2025
Articles
Why Build AI Agents for Dealership Fixed Ops?
2025
Articles
“My time with Toma has been a perfect 10. It saves us so much time across the board.”
“My time with Toma has been a perfect 10. It saves us so much time across the board.”
“Phones blow up during recall events or vacation seasons. With Toma, we don’t even feel it anymore.”

- Stu Berkley
“My time with Toma has been a perfect 10. It saves us so much time across the board.”
“My time with Toma has been a perfect 10. It saves us so much time across the board.”
"After turning Toma on and listening to the first few recordings, it felt like we have another member of the team on the phone."

- Joe King

See Toma in action

Experience how Toma can scale your dealership’s operations with a human touch.
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