Announcing our seed investment round. Read more.

As seen at
NADA 2025

Recommended by
Car Dealership Guy

The Automation Platform That Pays for Itself

Toma automates customer communications and operational tasks, helping dealerships boost revenue and enhance customer experiences with a conversational AI.

Trusted by Dealerships Around the Country

Integrates with Dealership Software

Don't see your software? Toma Operator navigates any vendor's website like a human. Learn more
Use Cases

Automation That Drives Revenue

Make AI work for you by automating repetitive tasks that your dealership encounters every single day.

Recall Detect

Automate Recall Requests and Notify Open Recalls

Automate inbound recall appointments and scans your DMS for customers with open recalls, alerting them and helping schedule appointments.

Parts Orders

Streamline Parts Requests

Handle parts inquiries seamlessy, provide availability updates, and track orders without manual effort.

Service Appointments

Schedule Appointments 24/7

Book new service appointments and help customers reschedule or confirm existing ones—without human intervention.

Appointment Reminders

Reduce No-Shows

Send automated reminders for service appointments or test drives boost show rates and revenue.

Build-Your-Own

Automate Workflows That Matter to You

Create custom workflows, automate specific tasks, and optimize customer interactions seamlessly.

Real Calls Happening Now

Over 1 million minutes handled. Yes, these are real!

What our customers say about us...

Toma Case Study of Hyundai of St. Augustine

"After turning Toma on and listening to the first few recordings, it felt like we have another member of the team on the phone. It was booking and modifying appointments, pinging our team for follow-ups, and delighting customers."

Joe King
Service Director, Hyundai of St. Augustine
Toma Case Study with Boulder Nissan

"My experience with Toma has been 10 out of 10. It saves 43 hours of our advisors’ time on average each month so we can focus on in-person customers and drive revenue. It’s almost like we added another member to our team."

Eric Stockton
Service Manager, Boulder Nissan
Why Toma?

There's No Competition

Built for dealerships that refuse to settle, Toma’s AI outperforms the rest—smarter, faster, and more reliable than any alternative.

True End-to-End Automation

Automate tasks completely, reducing reliance on frequent human intervention.

Natural & Fast Conversations

Fine-tuned AI provides more natural interactions and the lowest response latency.

Omnichannel Communications

Automate voice, web chat, and SMS, unlike single-channel competitor offerings.

1-Hour Support Included

Rest assured you can roll out new technology with our dedicated support team.

Onboard With Ease

Deploy quickly with minimal training, without disrupting your dealership's daily operations.

In-House AI Advantage

Our proprietary AI allows deeper customization compared to other products.

Meet Your New Employee

Toma acts as a virtual team member, tirelessly working around the clock to handle tasks with speed and precision.

Reduce training and turnover costs

Increase efficiency without adding headcount

Never miss a sales or service opportunity

Talk to Our AI

Toma works via phone calls, chat and SMS to automate communications and workflows across dozens of unique use-cases.

Not convinced, or too good to be true?

Hop on a 30-minute demo call with our CEO.