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Interactive
marketing and branding workshop
Dates and locations
Locations |
Date |
Sponsored By |
Kane County - St. Charles, IL |
Sept. 10 - 12th |
Kane County Chronicle |
Sauk Valley - Dixon, IL |
Sept. 17 - 19th |
The Telegraph/The Daily Gazette |
Morris, IL |
Sept. 25 - 27th |
The Morris Daily News |
Newton, IA |
Oct. 1st - 3rd |
Newton Daily News |
Rockford, IL |
TBD |
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Helena, MT |
TBD |
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Stephenville, TX |
TBD |
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Butte, MT |
TBD |
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Champaign, IL |
TBD |
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Great Falls, MT |
TBD |
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Missoula, MT |
TBD |
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Montrose, CO |
TBD |
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Sandy, UT |
TBD |
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St. George, UT |
TBD |
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Dates subject to change. Please call Kate Rood at (360) 838-2345 to confirm dates and locations.
Please note: Cities may be listed twice, meaning there will be more than one workshop in that city.
What is TOMA and the TOMA Survey
TOMA is top of mind awareness. Businesses that are at
the top of consumers' minds have a high market share.
Consistent, creative advertising will get your business
top of mind awareness. You may not achieve the brand
awareness of Kleenex or Hershey, however you can be
the first business local consumers think of when buying
products or services in your category.
TOMA surveys are unaided and unaltered. No help,
hints or business names are offered the research respondents
with respect to any Top of Mind Awareness question.
All survey answers are recorded as presented by the
respondents, being grouped under a single business
name only when the answer clearly and without question
matches that business name. Respondents are adults
18 or over and only single family homes are surveyed.
Calls are placed on a random basis within the local
market zip codes. Each survey respondent is asked
to name the "the first business they think of"
with respect to a business category. The business
name given is then recorded in the survey. If the
respondents are unable to think of a business name
in any category, "no response" is recorded
in the survey. Home ownership, length of residency,
shopping characteristics, yellow page use and influence
are a few other questions which round out the survey.
Local consumers were asked
who they thought of first in dozens of business categories
Approximately 4 weeks before the workshop, hundreds
of local consumers will be surveyed in up to 60 categories.
This is your chance to find out what percentage of
your marketplace knows your business, without spending
a dime for a marketing consultant! This is exactly
the process used by monster brands like Coke and McDonalds.
They find out directly from the consumer how they
rank in brand awareness and then go after a bigger
market share by effective advertising. Now you can,
too!
You will learn the results of the local survey
and what percentage of consumers thought of your business
first at the workshop. No waiting or scheduling an
appointment for this information or for help in getting
larger market share through creative advertising.
Pharmacy |
|
Example of mature category
|
CVS Pharmacy |
31.50 % |
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Walgreen's |
21.50 % |
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Rite Aid |
12.00 % |
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Kroger's |
7.50 % |
High brand/business awareness creates |
Wal-Mart |
5.50 % |
low "no response" rate |
The Medicine Shoppe |
3.50 % |
|
Meijer |
2.50 % |
Harder to impact market share |
Clark's |
1.50 % |
Costs more to move up |
[Fifteen others >_1.00%] |
11.00 % |
|
|
|
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No
responses |
3.50
% |
|
Contractor Roofing |
|
Example of non-mature category |
Bauer Roofing |
3.50 % |
|
Dahm Brothers |
1.00 % |
|
Williams Brothers |
1.00 % |
Low brand/business awareness creates |
Copeland Roofing |
1.00 % |
high "no response" rate |
Enterprise Roofing |
1.00 % |
Category of opportunity |
[Twenty-Nine others at 0.50%] |
14.50 % |
Easier to increase market share
and Brand / business awareness |
|
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No
responses |
78.00% |
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Chiropractor |
|
Example of large Yellow
page category |
Dixie Chiropractic |
2.50 % |
|
Daubenspeck Chiropractic |
2.00 % |
Large Yellow Page categories have |
Dr. Teeters |
1.50 % |
highest "no response"
rate |
Dr. Clark, Bob |
1.00 % |
|
Dr. Rank, David |
1.00 % |
If you don't need a chiropractor
for 3 years, |
Dr. Labig |
1.00 % |
how long before you see the Yellow
Page ad? |
[Thirty-Seven others at 0.50%] |
18.50 % |
|
No
responses |
72.50
% |
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Sponsored by media companies in your community that
care about your success
Local media companies invite you to attend a business
workshop conducted by experts in how to increase brand
awareness. You could spend hundreds of dollars for this
information. There is no charge to you. Just mark your
calendar and come prepared to increase sales with the
information from the TOMA workshop.
Compete successfully against
big box stores
There are few businesses that have not been affected
by the Wal-Marts and Home Depots that are being built
every day! This workshop will tell you exactly how to
compete against these big box stores. You'll learn how
to get and keep your share of local dollars. Here's
a tip: you wont beat them on price.
Objective advice on Yellow Page advertising
Learn what Yellow Page reps won't tell you and find
out why you may be spending too much money in Yellow
Page ads. This is information you can't get anywhere
else. How important is the size of your ads and the
placement? You could save thousands of dollars a year
with this information alone.
Proven marketing tools and strategies
The experts at TOMA have been conducting workshops that
help businesses grow for over 20 years. They've been
in over 1,300 markets. The tools and strategies shared
during the workshop will help you plan where you want
your business to be in 5, 10, 15 years and beyond.
Your time will bring you more market share
You will need to spend a couple of hours at the workshop
and come prepared to learn a whole new approach to building
brand awareness. Time is money, that's why the event is
sponsored for you, so your investment is relatively small.
Half the workshop will be a forum filled with eye opening
statistics conducted by a TOMA expert; the last half you
will see the results of the survey, how your business
placed and get hands on help to drive more business through
your doors.
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